Yesterday a meeting was held at Swift headquarters with Martin Hailey, National Dealer Development Manager, and Joanne Mitchell, Marketing Director. In previous years, the annual meetings between the Swift Group and associated clubs have been on an individual club basis. This year, for the first time, all the six associated clubs were invited to a single meeting. This was very productive and a great networking opportunity for clubs to help one another and for Swift themselves to hear the concerns owners’ clubs are facing.
SOC representatives were me (President) & my wife Val , Ron (Chairman) & Maureen Ward , Elaine (Hon Secretary) & Colin Baker and Gareth Roberts (Marketing Officer).
We were given a very informative presentation about the Swift business overview and feedback statistics from the October NEC show.
From the discussions during the updates from each club, future planning and Swift support, there was clearly a lot of knowledge and experience in the room and it became apparent that it would be of benefit to us all to share some of it.
It was clear that as clubs, we all have the same issues in attracting new members and maintaining a full and appealing rally programme for all members.
There will be a short survey form available on this website for downloading in due course. A hard copy for completion will also be available at the AGM and on other forthcoming rallies. Completion of the survey will enable you as SOC members to receive exclusive perks from Swift by registering with the Swift Group as club members.
Sorry no discounted caravans or motorhomes I’m afraid!
John Brailsford, President